Alexandre Gama is a Brazilian entrepreneur and creative professional whose main focus is within the advertising and communications industry. He began his career after receiving his degree in advertising and communications from Armando Alvares Penteado Foundation. His first job in the field was as a writer for Standard Ogilvy & Mather, where he began working in 1982. He worked for several different advertising agencies over the years, and in 1999 he left his job and started his own company: Neogama. Neogama was an astounding success. In the first year of business at Neogama, the company was awarded a Lion in the Cannes Festival. No company had managed to do so before it. For the company’s first three years, Neogama was the quickest growing agency in Brazil. Gama has won many awards and has taken an interest in his country’s music scene. Alongside his work in the advertising world, he also fosters the success of many up and coming Brazilian acoustic guitar players.