Since March 2015 Lori Senecal has been the global CEO of CP+B. However, when 2017 draws to a close, she is set to retire from her high profile job. Back in 2015, when Lori Senecal was named the global CEO, it was new role created by the company. However the company’s chairman and co-founder, Chuck Porter lauded her for the role she has played in the growth of the company.
The talented executive has been able to attain immeasurable heights during her tenure in this post. Some of them include snagging the American Airlines account in October of 2015. Previously this company was working with another notable advertising company for over 20 years.
Although the co-founder is delighted in Lori Senecal’s role in the company, he admitted that the establishment had to prepare for the next generation of leaders when she retires by the end of this year. Some of the new generation leaders will include Danielle Aldrich who was named the president of CP+B West president.
Aldrich has also worked as a managing director for CP+B Boulder and she was also instrumental in landing the Hershey account and American Airlines deal.Lori Senecal also advocated for the appointment of regional leaders such as Danielle Aldrich. She also confessed that by promoting regional leaders, the resources, creativity, and talent would be shared equally across all the offices in various regions.She praised Aldrich as she noted that she is an innovative problem solver who can handle any challenge.
About Lori Senecal:
Lori Senecal is an advertising and marketing guru.She is the current overall CEO of Crispin Porter + Bogusky. She has worked in various capacities in this company which includes; CEO and president of MDC Partners Network.She was also on the MDC board. Her role as the global CEO included overseeing the global expansion of CP+B in addition to managing the coordination of all its international offices. Before her role in this company, Lori Senecal worked for Kirshenbaum Bond Senecal.
Lori has also worked for other world renowned companies as an advertising and marketing executive. Senecal attended McGill University and attained a Bachelor of Commerce in Marketing and Finance. She has numerous awards and accolades attributed to her creativity, innovation, and expertise.
Check out the website lorisenecalglobalceo.com